Friday, 16 March 2012
DVF for Gap kids - Yay!
So I am seriously coveting stuff from the new Diane Von Furstenberg collection for Gapkids.
Seriously how cute are these:
Whilst I have never afforded DVF for myself - I can so see Sproglette rockin' a funky dress this summer. The Diva, I am hoping, would approve of such stylish threads. I went online to per-chase one dress (credit card at the ready) only to find NO DVF. There it was on the American site in all it's colourful snazzy glory, but not a mention on the UK site. Which was odd as all over blogs, supplements and magazines there has been a huge PR drive with 'March 15th' everywhere.
Alas no. After phoning 3 Gaps and then complaining to their head office, I was told that in the UK it would launch on the 28th. Yes, I have too much time on my hands, obviously. But I couldn't believe that Gap - such a HUGE company - had gone to all the PR effort and then in the UK my phonecalls to Gap were greeted with 'What is DVF???' And odd that their website didn't even mention it's existence. Great work Gap on the whole web/PR/shop communication link up there!
Anyway, if you are in the States - go grab. The sneakers looks especially cool. I hate prissy girlish clothes - all fru fru and thunderously pink - so this flash of bright colours zinging up a wardrobe are right up my street.
If you are in the UK save your pennies, or in my case, your credit, until the 28th. Just maybe, I'll fit into something for myself.... *sigh*