Tuesday, 26 August 2014

Why I did the Ice Bucket challenge

The nomination was inevitable. As soon as any kind of craze hits social media, it is rare you can escape it. I was dreading it - for several reasons:

No. 1 What with every celeb under the sun - bikini ready - make up in place, getting covered in ice to show how good they still look, even sopping wet - the whole idea is somewhat in overkill. Started off cute (Benedict Cumberbatch, Gwyneth Paltrow) and then when Katie Price does it with one of her never ending stream of husbands, you know something has hit bargain basement.

No. 2 If you do it - it kind of looks like you want the attention - to show how good you look in a wet T shirt like some awful competition at a Hooters bar. Plus apparently (although how on earth would they know?) only 20% of folk who shower themselves in water, actually donate. With something that has reached the zenith of it's potential and has gone from cute to cloying, that you know the time is up.


This video. There is no cure. The thought of being 'locked' inside my own body, unable to move, is perhaps one of the most horrifying thoughts one can have. Anyway, I'm not here to preach...

Now I know there are a million good causes out there - and what matters to me charity wise, isn't gonna be the one you would pick to donate to if your numbers came up in the lottery... So why this one? Well no one set out for this to happen - it wasn't a cynically marketing ploy - it happened spontaneously. Chris Kennedy, a golfer from Florida, was nominated by a buddy to do the challenge, similar to the one screened live on air by Golf Channel Morning. kennedy chose to support ALS as he has a relative suffering the disease. Buddies took on his nominations, and it began to go viral.

Now the charity has over £10 million in donations.

Today, I was nominated and my husband - who hates all forms of social media and isn't on twitter, Facebook, etc, agreed to drown me in icy water. I did it, posted it, donated, nominated on - but still felt a bit, well embarrassed. Like I had done something oddly 'wrong.'

This was compounded when a friend I had nominated texted to say she was ill and unable to do participate - adding that she was agreeing with the swell of public opinion that it wastes water. A total  buzz kill from the off. Already a judgement.

Now I'll accept that in California (exceptional drought conditions mean that the Los Angeles Department of Water and Power has stepped up it's water wasting patrols) this may be the case. But here in the UK - where it is raining so much you'd get a bucket of water if you left a tub out there for a couple of hours?

It's just a bit of fun people. As long as you donate, who cares whether you pour water or fucking whiskey over your heads? If you donate quietly or stage a three hour production that deserves an interval during viewing - who the fuck cares?

No matter what you do in life, haters gonna hate. So for Fran and her nomination I did it.  Brrrrrrrrrr.

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